The case of European Court of Justice Free Essay Example, 2000 words

Theories of actuarial science have been used since the advent of modern-day insurance. Actuarial science can provide general insight into risk management issues (Poitras, 2002). It examines situations where the chance of loss or no loss is considered. The concept of insurance is hinged on the aspect of risk sharing (pooling of risks). Insurance often uses actuaries to perform risk assessment and determine the level of premiums that an individual need to pay according to risks that may occur. Different people from different occupations are predisposed to different risks. Therefore, insurance companies find it difficult to assign a uniform premium rate to clientele in the same pool since these clients suffer different levels of predisposition to the same risks. The ECJ made a final ruling that determined that the offering of different insurance premiums or other benefits based on gender are a violation of the fundamental right to equal treatment. In this ruling, the ECJ; the highest E uropean court, barred European insurance companies from pricing premiums differently based on the sex of prospective policyholders. Women tend to obtain cheaper premiums as they attributed to as a low-risk group. We will write a custom essay sample on The case of European Court of Justice or any topic specifically for you Only $17.96 $11.86/pageorder now The court termed this action as being against an EU directive that stated the union should always aim, in all its activities, to promote equality between men and women. The court ruled that the rules were not compatible with Article 6(2) of the Treaty. The decision by the ECJ on the insurance discrimination case was met by inflamed opinions concerning the authority of supranational European legal bodies (Lui, 2011). The case based on Council Directive 2004/113 implementing the principle of equal treatment of both genders in the access to and supply of all goods and services. According to Wagner (2011), a directive, in European law, tells member states on what they ought to achieve but the details on how to go about the achievement are left to the member state to decide.

Essay on An Exploration of Love Poetry - 1691 Words

An Exploration of Love Poetry Coursework Poetry is an idiosyncratic way of a person trying to articulate their feelings or other in a different way about a variety of topics, love, past experiences, politics etc. With the use of metaphors and similes, one can show diverse things without having to be precise about them. Not just words can tell us about the poem, a lot of the time we can learn how the poet is trying to express themselves, by looking at the sentence composition, how it is laid out, how many lines there are, etc. The roles of the masculine and feminine civilization in society were remarkably dissimilar through a long period between the 16th and 17th century. They saw women†¦show more content†¦Both poets juxtapose the time period in which the poems were written. The characters in the poems both see women as sexual objects; furthermore they both try to show men as the stronger and more influential sex. These two poems convey their message in very dissimilar styles. The two poems use very different arguments to try to persuade the woman to do similar things. These two arguments are close to being completely the opposite even though they are trying to achieve the same thing. Marvells playful entanglements of sex and condescension are conspicuous in his metaphysical poem. He achieves this by using overwrought similes outsized metaphors and hyperboles for example, an hundred years, like amorous birds of prey and vegetable love. He uses these techniques to enrich meanings and to express how strong his sexual feelings are for his mistress the speakers mistress that signifies she is a lady to whom courtesy and courtly convention and erotic longing attribute is conveyed giving her a super ordinate status in the poem. It demonstrates the power to command through using powerful language. The word coy used in the title is strategically withholding. She is imagined by the reader as capable of calculation and of extracting erotic compliment at a high rate. Coyness in Marvells era, might have been used to represent mere reticence, theShow MoreRelatedEssay on Exploration of the Different Aspects of Love in Poetry2022 Words   |  9 PagesExploration of the Differ ent Aspects of Love in Poetry In the Victorian and Elizabethan times there were many poems, which explored the aspect of love. The metaphysical group of poets explored the whole experience of man, which was usually romantic or sensual. The poems I will talk about are The Flea by John Donne (1572-1631), To His Coy Mistress by Andrew Marvell (1621-78), The Sick Rose by William Blake (1757-1827), A Woman To Her Lover by Christina Walsh inRead More The Writings of John Donne1184 Words   |  5 Pagesconflict, reflecting in their content a view of love and women radically and cynically altered from that which preceding generations of poets had handed down. nbsp; John Donnes view of love deviated greatly from the Medieval philosophy of courtly love, which had been expressed in poetry handed down from the sonnets of such poetic giants as Sidney and Petrarch. The general verse until then had focused greatly on the unrivalled importance of love in the context of the life of the poet (or hisRead MoreGwen Harwood relationships throughout poems903 Words   |  4 Pagesï » ¿Gwen Harwood’s poetry endures to engage readers through its poetic treatment of loss and consolation. Gwen Harwood’s seemingly ironic simultaneous examination of the personal and the universal is regarded as holding sufficient textual integrity that it has come to resonate with a broad audience and a number of critical perspectives. This is clearly evident within her poems ‘At Mornington’ and ‘A Valediction’, these specific texts have a main focus on motif that once innocence is lost it cannot beRead MoreEmily Dickinson Essay821 Words   |  4 Pagescember 2012 Emily Dickinsons original approach to poetry results in startling and thought-provoking moments in her work Give your response to the poetry of Emily Dickinson in the light of this statement. Support your points with suitable reference to her poems. Emily DIckinson is a wonderful, idiosyncratic poet, whos original and powerful poetry is marked by startling and thought-provoking moments, defining Dickinsons poetry. Dickinson describes in shocking detail, moments of utterRead MoreMy Grandmothers House by Kamla Das1143 Words   |  5 PagesMadhavikkutty. Her poetry is an exploration of the geography of her own mind, and the lyric is an instance of such self-exploration. Through images of repulsion and horror, she brings out the emotional emptiness and sterility of her married life, and the intensity of her misery as a wife who had to submit to her husband whom she found repulsive, and with whom she had no emotional contact at all. She has won many prizes for her work . some of them being the P. E. N. Asian Poetry Prize, Kerala SahityaRead MoreWriting Through Different Explorations And How Subverting The Traditional Conventions Of Poetry Essay1077 Words   |  5 PagesPoetry, what first comes to mind? If your anything like me, poe try can seem somewhat monotonous, rather like a locked door exclusive, complicated, and hard to understand. I think poetry tends to be a big game of â€Å"Guess what I’m thinking!† and I hate that game. I’m not a mind-reader. I think a lot of people who get excited about poetry are really pretentious. This possibly comes from believing that they actually can guess what other people are thinking. When we think poetry, we tend to know poetryRead MoreAdrienne Rich Twenty One Love Poem1053 Words   |  5 Pagesdepends on a reader s experience of her poetry. It is an event of cultural engagement in which the poems, resonating with and against each other, urges the reader to test various hermeneutic and ideological stances, and it requires the dialogic interaction among poet, poem, reader, and cultural context. For these reasons, the reader is indispensable to Rich s feminist poetics. I believe the readers are the ones to perceive the personification in her poetry. Through his/her perception the imagesRead MoreEssay on John Donne: A Poet Out of His Time666 Words   |  3 Pagesthe world in some things, applauded Ben Jonson of his friend, John Donne (Donne, John Donne: A Selection of His Poetry 11). In the midst of the stylized and often frivolous verses of the Elizabethan and cavalier poets, John Donnes work emerges as startling, intellectual, and honest to human nature and emotion- classifying him as the first of the modern poets. Through an exploration of Donnes The Sun Rising and The Flea, we shall reveal Donnes innovative style and technique, and how this repelsRead MorePersonal Response to Emily Dickinson1205 Words   |  5 Pagesâ€Å"Write a personal response in relation to Dickinson’s exploration of theme† For me, the study of Emily Dickinson’s poetry was the most memorable part of poetry this year. The fact that all of Dickinson’s poetry is highly personal and filled with meaning and sentiment adds to the enjoyment of this renowned poets work. Dickinson is a highly elusive poet and we are given the knowledge of Dickinson’s sheltered upbringing but yet still it amazes me the fact that her poems are still around to this dayRead MoreAn Analysis of the Poems of Gwen Harwood971 Words   |  4 PagesThe poetry of the revered Gwen Harwood is demonstrative of time enduring ideas that thereby craft her work memorable and durable irrespective of time and place. This premise derives from the principle concern of Harwood’s writings; an examination of the nature of human existence and all of its many constituents. Harwood’s poetry thus pertains to the internally triggered or inherent component of the values and attitudes of the individual. Dictated by the fundam ental conditions of the human psyche

McDonald, unethical marketing free essay sample

McDonald is the largest leading multinational fast food restaurant with more than 33000 food chains worldwide in 119 countries, serving 68 millions of customers daily. Despite McDonald’s prevalent brand name under globalization, many of its marketing strategies are come into question in terms of ethnicity. In the following essay, some of those unethical issues of McDonald being criticized will be analyzed based on the values-oriented framework, which refers to the AMA Statement of Ethics and ICC International Code of Advertising Practice. Successful marketing could seize the opportunity according to the need of the public, giving people what they want while maintaining profitable. In response to the changing customer tastes towards a healthier life style, McDonald has provided healthier and low calories options like salads and fruit. It also offered larger variety of nutritious food in Happy Meals. (G. M. Cheeseman, 2011) All these are the marketing strategies McDonald adopted in order to establish a health-friendly brand image. We will write a custom essay sample on McDonald, unethical marketing? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page According to the AMA Statement of Ethics, marketers should embrace ethical values like honesty, fairness, responsibility and transparency. For honesty and fairness, McDonald does not offer food of nutritious value as it claims in its advertisement. Deceptive advertising strategy is used to depict that its food is healthy for daily consumption. In spite of McDonald’s willingness to disclose the nutrition information of its food, the customers will never be acknowledged of the use of additives, preservatives and chemical value added to the food, which may adversely affect our health upon over-consumption. For instance, it had been discovered that chemical ingredients like preservative TBHQ is contained in McDonald’s nuggets. (CNN Health, 2010) Transparency is undoubtedly violated given that McDonald’s intention of trying to conceal the harmful production process and risk of food consumption. On the other hand, the recent introduction of the â€Å"Super Captain† meal is known as fattening as 6 bowls of rice, supporting the fact that McDonald will hardly be a healthy choice. Apart from the unauthentic advertising of its nutrition value, McDonald also employs the â€Å"limited availability† and â€Å"back due to demand† marketing tactic to facilitate the demand of the product. Knowing that the product would soon be unavailable, people would rush to try out so as to ensure that they would not miss anything. (K. Johnson, 2012) Fairness and responsibility are infringed given that McDonald is trying to seek financial profit to the detriment of the nations health. Marketing to children is another issue that McDonald has long been criticized and accused of. Including toy in Happy Meal is one of the marketing strategies directly targeted to children. The lure of toys and cartoon charterers in the advertisement can be acted as an inducement for them to consume the meal, which has direct relationship to childhood obesity, diet related diseases and other impacts on children’s health. (G. O. Brien, 2011) However, most of the McDonald advertisements are usually aired during kid’s programming afternoon sessions. It is believed that children are vulnerable to marketing and they are immature enough to understand the marketing tactic nor having the final purchasing power. Restriction and legislation concerning marketing to children therefore exist. According to the consolidated ICC Code regarding the marketing to children, products inappropriate for children should not be advertised in media targeted to them. On one hand, fast food eating culture should not be encouraged to the young people given its negative impact to health. On the other hand, it is unethical to leave parents out of the marketing strategies. (C. Smith, 2010) To conclude, unethical marketing strategies and marketing to children should be strictly prohibited given its adverse impact to the society. In fact, we can see that McDonald has put its effort towards establishing a healthier and more marketing ethnical publicity comparing to years back. However, further improvement can still be made. Multination Corporation like McDonald which has immense impact on the society should have the responsibility to be a leader in ethical marketing.

The Giver Givers Essay Example For Students

The Giver Givers Essay The Giver onas lives in a perfect world where war, disease, and suffering have all been eradicated. Everything is in order; everything is under control. The people have no worries or cares. The Community strives for sameness, in which everyone and everything are the same and equal. To help the Community function as a cohesive unit, each member is assigned a position in society. When Jonas turns twelve, the Community selects him to be the new Receiver of Memories. Only the Giver knows the truth and memories of the past, and now he must pass these memories on to Jonas. We will write a custom essay on The Giver Givers specifically for you for only $16.38 $13.9/page Order now The Giver is a wonderful book. Lois Lowry skillfully crafted an intriguing and profoundly thoughtful story. She subtly creates an uneasy feeling that something is wrong with this perfect world. The Communitys advisors intend to establish security within utopian society, but they really establish a stifling dystopia. To protect people from the risks of making poor or wrong decisions in life, the advisors plan and dictate the lives of the people. In effect, the citizens have no freedom of choice; they do not choose their job or even their spouse. Moreover, the advisors inhibit the peoples ability to feel because they want to spare them from the hardships and pain of life. For instance, individuals must take a pill everyday, which suppresses passionate feelings. The citizens do not know or experience true emotions like love. One of the goals of the Community is to achieve sameness so that no one feels embarrassed or gets excluded for being different. However, this limits individuality and freedom of expression because everyone conforms to a certain desired image. Finally, to relieve the population of the horrors and devastation of the world and the past, the advisors isolate the Community from the rest of the world (also known as Elsewhere) and give the burden of holding the memories of the past to a single member of society: the Receiver. Therefore, the Community lives only in the present, and the people have a narrow perspective of life because they only know their community and way of life. They are naive; they do not gain knowledge or wisdom from the memories. While receiving the memories, Jonas learns a different and better way to live and realizes what he and the Community have been missing. He decides that something must be done to change the current conditions and enlighten his community. Although it is a Newbery Award Winner, The Giver is a controversial book that has been challenged and even banned. After parents complained that the violent and sexual passages were inappropriate for children, the Bonita Unified School District in California temporarily banned the novel from classes. The Giver has been challenged in other school districts around the country for its mature themes of euthanasia, infanticide, and suicide. I do not agree with banning and challenging of this novel. It is a great book, and part of what makes it so great is the incorporation of these controversial issues. They force readers to wrestle with their own thoughts and figure out their stance on the issues. Good literature makes readers think. Banning this book takes away the freedom of speech, the freedom to read, and the freedom to learn and explore. The banning of The Giver is ironically similar to the actions of the Community that lead the Community to its suppressive and stifling state. A powerful story, The Giver keeps readers in suspense, touches them, and stays with them for a long time. I love this book, and I encourage everyone to read it. .